Grocers reject meat from Amazon

Supermarkets in Brazil are pledging to avoid the procurement of beef raised in the Amazon rainforest, refusing to sell the meat to consumers. The Amazon, which is located primarily in Brazil, has undergone massive deforestation and illegal activities in recent years, limiting the area in which native species have to roam undisturbed. Much of the forest has been turned into pastures for grazing animals and crop plantations. 

Changing sourcing strategies for a cause 

The vow not to source any meat that could have grazed on what was formerly Amazon rainforest comes as supermarkets attempt to voice their concern over the destruction of the habitat. The Brazilian Association of Supermarkets hopes their move will slow the deforestation process and limit the amount of people who illegally turn sections of rainforest into cow pastures. Environmental advocate Greenpeace claims the cattle industry is responsible for the majority of rainforest destruction in the area. 

Will the move force Brazilian suppliers to revise their supply chains? 

The Brazilian Association of Supermarkets plans to share its list of best practices for avoiding meat that has contributed to Amazon destruction with its 2,800 members. If all or most comply with these guidelines, there could be a significant shift in the way producers raise meat or the manner in which suppliers purchase their products. Suppliers will now need to ensure their producers are complying with mandates and perhaps implement policies or checks that ensure no Amazon grazing land is in use. 

Such a move could also change prices for consumers shopping for beef in the country. Suppliers may need to turn to new producers for beef, which has the potential to set off a series of price jumps that may eventually reach customers. 

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