Crayola recently partnered with JBI to implement its "ColorCycle" marker program, recycling used markers into fuel to promote green procurement, Crayola said in a press release. As part of the program for sustainable sourcing, students in grades K-12 in the United States and Canada collect used markers within their schools, according to a press release. They can then pack them into boxes and send them to a facility to transform the plastic into clean energy.
"Crayola is committed to continually developing and incorporating social and environmental priorities and practices into our brand," said Peter Ruggiero, executive vice president of global operations at Crayola.
Crayola describes its "ColorCycle" marker program as solution for the environment that also educates kids on how to make positive impacts on the Earth. According to Crayola, the whole marker can be repurposed, with the potential to convert 308 markers into 1 gallon of fuel, which can power an SUV that drives 15 MPG for 15 miles.
Once markers are collected with shipping paid by Crayola, fuel company JBI is responsible for receiving the markers and using them to make diesel and other fuel through the company's Plastic2Oil process, JBI said on its site.
Plastics that would have otherwise ended in landfills are converted into liquid fuel that do not require refinement before being used to make gasoline. Other waste materials will be used as raw materials in the process.
The company said it manufactured 317,000 gallons of fuel in 2012, recycling waste plastics like shampoo and pill bottles or coffee containers.
"At JBI, we are committed to environmental sustainability by diverting plastic waste from landfills and potential incineration," said John Bordynuik, chief of technology and founder of JBI. "Partnering with Crayola is a unique opportunity for our company, and we look forward to a relationship that reduces the amount of plastic entering landfills, while also creating cleaner, lower sulphur fuels."