Marketing analysis suggests solar will boost energy storage market

Manufacturers interested in committing to sustainability and corporate cost reduction are beginning to consider solar power. As the production rate of photovoltaic panels depends on weather conditions, demand for advanced storage technology is likely to increase with burgeoning interest. 

Moving past fossil fuels 

Fujifilm Recording Media recently announced that it built a solar energy installation on one of its manufacturing facilities located in Bedford, Massachusetts. The compound currently uses 1,870 panels, which will produce about 644,000 kilowatts on a yearly basis. This level of electricity production is equivalent to the carbon sequestered by 7,820 acres of United States forest annually, reducing 444 metric tons of carbon dioxide. 

Fujifilm President Peter Faulhaber noted that the company set a goal to reduce carbon dioxide emissions by 30 percent by fiscal 2020. Marketing analysis has shown that U.S. consumers strongly favor companies that use renewable resources, prompting organizations such as Fujifilm to set priorities for themselves. 

"The new Fujifilm rooftop solar array will generate more than 15 million kilowatt hours of electricity over its lifetime while producing zero carbon emissions," said Chris McCarthy, vice president of Columbia Energy, one of the organizations that installed the panels. "It will also reduce the global demand for fossil fuels."

A boon to battery producers 

If manufacturers follow in Fujifilm's footsteps, it will likely lead to increased demand for energy storage components. Peter Kelly-Detwiler, a contributor to Forbes, spoke with Phil Giudice, CEO of battery production company Ambri, which recently received $35 million in series C financing from investors such as Khosla Ventures and Bill Gates. Giudice stated that the monetary boost will enable the company to develop cheaper products for customers powering large-scale operations. 

"These systems can be deployed in conjunction with renewable resources, at large industrial end user locations, on military bases, or directly on the utility transmission and distribution system," Giudice told Kelly-Detwiler. 

Essentially, Ambri is making wind and solar power more feasible by producing state-of-the-art batteries. As the technology becomes more available over time, organizations with large facilities ranging from factories to distribution centers will consider procuring renewable resources. For leaders unfamiliar with the technology, business process outsourcing may be a viable option for them. 

Installation of large-scale solar projects has undoubtedly boosted demand for new batteries, and it appears that Ambri is looking to satisfy this need. Affordable systems mean greater profit margins in spend analysis - an attractive prospect for enterprises. 

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