Conducting reference checks is often a great way to look past the sales pitch and get to the root of what a supplier can really offer your organization. I say 'often' and not 'always' because many organizations treat this process like a simple formality. Moving forward without enthusiasm or a clear sense of purpose, they waste time and resources conducting reference checks that don't get them any closer to an objective assessment.

Want to make the most of the reference check process? Check out these tips for determining if, when, and how to dig into supplier references and uncover actionable insights.

Want to learn more about effectively assessing a supplier's references? Listen to Brian Seipel share tips and best practices on a recent episode of the Source One Podcast
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