Panasonic positions itself in electric car supply chainPanasonic Corp. understands the importance of utilizing its resources to extend its influence and factor into other company's supply chains. That is why the president of its battery unit, Naoto Noguchi, is pushing hard into the burgeoning electric car industry, hoping Panasonic can gain a foothold in the market.

The electric car industry is set to take off – both the government and car companies are investing heavily in its success as a means to wean the U.S. off its dependence on foreign oil. Panasonic wants a stake in the billions of potential dollars to be made. Last week, Panasonic announced that it had bought a $30 million stake in electric car maker Tesla Motors Inc., a move that "tightened its supply relationship with the automaker," according to Bloomberg.

Panasonic opened a new plant in Osaka, Japan earlier this year that will produce lithium-ion batteries for electric vehicles. Panasonic said in a statement that it plans to lower production costs and raise the capacity of the batteries as demand increases. Through strategic partnerships with other companies, Panasonic hopes to achieve business cost reduction and a more efficient supply chain.

Panasonic hopes its gamble will pay off: the company says it will spend 300 billion yen over the next three years in clean technology components. Now, consumers must migrate towards them.
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