Another year, another business plan. As worldwide demand for its cars picks up, BMW will shorten the scheduled closing of its factories in an attempt to keep its supply chain churning.
Last year, the world’s largest maker of luxury automobiles, BMW, closed its factories for an extended period as the recession hit and consumers closed their wallets for big ticket items. However, this year demand for its cars, like the 5-series and X1 compact SUV, has skyrocketed. Michael Rebstock, BMW’s spokesman, asserted that the company’s “production capacity is the limiting factor at the moment.” To achieve a more-constant supply, BMW is carefully monitoring both worldwide demand and output from its factories.
After closing for more than three weeks in 2009, BMW factories in Dingolfing and Leipzig will remain open throughout this holiday season as the company endeavors to keep up with demand. Rebstock acknowledged that some factories would shutter their doors for a brief while, conceding that the closings would be necessary, but short-lived. “This year we’re keeping the breaks as short as possible, while last year we kept them as long as possible,” he said.
Through October of this year, BMW has seen its sales increase by more than 13 percent to 1.19 million cars sold.
Last year, the world’s largest maker of luxury automobiles, BMW, closed its factories for an extended period as the recession hit and consumers closed their wallets for big ticket items. However, this year demand for its cars, like the 5-series and X1 compact SUV, has skyrocketed. Michael Rebstock, BMW’s spokesman, asserted that the company’s “production capacity is the limiting factor at the moment.” To achieve a more-constant supply, BMW is carefully monitoring both worldwide demand and output from its factories.
After closing for more than three weeks in 2009, BMW factories in Dingolfing and Leipzig will remain open throughout this holiday season as the company endeavors to keep up with demand. Rebstock acknowledged that some factories would shutter their doors for a brief while, conceding that the closings would be necessary, but short-lived. “This year we’re keeping the breaks as short as possible, while last year we kept them as long as possible,” he said.
Through October of this year, BMW has seen its sales increase by more than 13 percent to 1.19 million cars sold.
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