Source One's Procurement Marketing and Sourcing team excels at driving collaboration between disparate business units. Though Procurement and Marketing aren't known for their close relationship, Source One's team has continually excelled at bringing them together to optimize budgets and agency relationships. This week, they'll join dozens of other thought leaders and innovators in San Diego for ProcureCon Marketing.

The three-day, executive-level conference is the world's only event dedicated to exploring the unique goals and challenges of Procurement professionals working in the Marketing space. Bringing peers and competitors together, the event's agenda focuses on topics including digital disruption and effective stakeholder engagement.

"Every year, ProcureCon's events provide a valuable opportunity to both absorb new insights and share thought leadership of our own," says Marketing Procurement consultant Megan Connell. "ProcureCon Marketing will welcome a number of true innovators this year and enable our team to advocate for our approach while further refining our service offering."

This year's conference will see Source One's team discuss their new agency assessment solution. The Marketing Infrastructure & Network Diagram (MIND) tool represents a major evolution in the firm's approach to Marketing Procurement and Sourcing. They look forward to introducing this innovative new solution to forward-thinking professionals.

Every year, ProcureCon's agenda includes thought leadership sessions and panel discussions featuring Procurement and Marketing specialists from a number of industries. This year's attendees include representatives from Toyota, Adidas, Visa, Uber, and dozens of other household names.

Can't make it to San Diego? Check out what Source One's Marketing Procurement specialists have had to say about some of this year's featured speakers:

Will these organizations use their time at ProcureCon Marketing to discuss these recent developments? There's only one way to find out. Stay tuned for more updates from Source One's budget optimization team.

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