Just because the world is rapidly going digital doesn't mean that direct mail marketing campaigns have outlived their usefulness. Catalogs and mailers are still an effective and popular method for expanding into new markets and developing ongoing relationships with consumers.
Just because postage can prove a costly, complicated, and confusing spend category doesn't mean it has to. Source One's Procurement specialists have spent years helping Marketing teams better manage their direct mail postage spend. Check out our latest infographic to see a few of the best practices we've learned over the years.
Interested in learning more about optimizing your postage spend? Contact the Direct Mail Marketing experts at Source One today. We'll not only optimize your spend, but also leverage our years of success to tailor the content and delivery of your mailers.