Procurement's reputation for wantonly slashing budgets still survives within many organizations. As a result, even best-in-class Procurement groups struggle to engage constructively with Marketing. Tired of defending their budgets, Marketing teams are often particularly resistant to interference. The problem only gets worse when the two departments fail to comprehend one another's goals and objectives.
According to a recent A.T. Kearney assessment, fewer than 20% of Procurement teams consider themselves proactively involved in their company's marketing efforts. Unsurprisingly, changing Procurement's perception and encouraging teamwork promises to be a popular topic of conversation at ISM2018.
In her time at Source One, Senior Consultant Megan Connell has proven uncommonly successful in the Marketing space. Her efforts have helped Source One's clients optimize their Marketing spend and nurture collaboration moving forward. She's been successful enough to earn Supply and Demand Chain Magazine's Pro to Know Award, and she's increasingly regarded as an emerging thought leader. The key, she suggests, is entering stakeholder engagements from a well-informed and respectful perspective.
She joins us for the latest installment of ISM2018: Session Insights to provide her strategies for bridging the gap between Procurement and Marketing. Give the episode a listen today, and be sure to attend Diego De la Garza's ISM2018 presentation: Overcoming Procurement's Internal Image Problem to learn more about communicating the department's value.
See you in Nasvhille.