When we last
left the Office Depot – Staples merger saga, the deal was approved by the
European Union and smaller competitor Essendant agreed to a deal to purchase
$550 Million in wholesale contracts from Office Depot and Staples in order to
keep competition alive within the business to business sphere. The plot thickens this week as U.S. District
Judge Emmet Sullivan knocked the Federal Trade Commission (FTC) for encouraging
key witness Prentis Wilson to falsify his testimony.
Prentis Wilson is the Vice
President of Amazon.com, a controversial entity throughout the case of this
merger. While the transcripts of the testimony were
released to the public on March 24th, much of the document is
redacted. If I were to speculate the
nature of the statements, I would assume it is surrounding customers that
currently purchase office and breakroom supplies from the online giant. Throughout the case, Staples and Office Depot
have insisted that competition would not be eliminated upon completion of the
merger because giants such as Amazon.com also operate as office supply retail outlets. The FTC’s stance is that they are not a
direct competitor, as Amazon typically sells directly to the consumer, not to businesses. If Amazon can produce
testimony that they are indeed strictly a business to consumer market, the FTC’s
case against the merger strengthens. The
FTC is denying the claims made by Wilson, however that did not stop share
prices for both Office Depot and Staples from rising after the announcement.
The
Amazon.com argument made by Staples is not the first stretch of proof that has
been scrutinized by the FTC and antitrust agencies when it comes to the mergers
of giants. As the Rite Aid and Walgreen
merger approaches close, the FTC is already rumored to order Walgreens to
spinoff 1,000 of the company’s stores, fearing a reduction in competition should too many continue to operate. The combined store volume of the two
companies will exceed competitor and current largest pharmacy retailer CVS. The argument being presented by Walgreens is
that the existing competition far exceeds just CVS. Walmart, Giant, Jewel-Osco, and other large grocery
chains all offer in-store pharmacies, meaning that their share of the market is
much less than perceived. As such, Walgreens
expects the deal to close as early as June of this year. The supply chain risk associated with this
deal opposes the risk with the Staples – Office Depot merger. Upon closing, Walgreens will have full
authority over the Rite Aid brand. This could
be bad news for Rite Aid suppliers of both direct and indirect materials as
they could be pushed out to optimize spending. Diametrically, the Walgreens suppliers may experience a boost in business.
The
corporations do not always come out ahead in these monopolistic seeming merger
attempts. Back in 2014, Comcast
Corporation’s attempt to acquire Time Warner Cable was withdrawn after it was
reported that the U.S. Department of Justice was planning to file an antitrust
lawsuit against the cable giant. The fear of content ownership and rising cable
prices was criticized not only by the FTC, but also from streaming services such
as Netflix and Hulu.
Competition
in the cable sphere may not be protected for long, however. After the deal disintegrated, Charter
Communications announced plans to acquire Time Warner Cable, and the merger is
backed by Netflix who negotiated their own perks within the agreement. The deal may in fact increase the competition
for cable providers as Charter will now have to compete in new areas rather
than operate primarily where they are the only cable provider. It also makes them the second largest
provider of cable behind Comcast, putting pressure on Comcast to increase
performance. There is concern that the affiliation
with Netflix may push Netflix further ahead in the online streaming market, and
may hinder the performance of competitors HBO Go and Hulu.
Regardless
of the strict scrutiny set forth by the FTC and antitrust groups, the mergers
and acquisitions hit a record volume in 2015 and do not appear to be
slowing. There is a thin line between a merger
benefiting the customer or it destroying all sense of competition. Office Depot and Staples are still cause for
concern as concrete proof of competition is still up in the air, however
Walgreens and Rite Aid puts pressure on CVS to strive to continue to be a top
performer. How these upcoming mergers
handle aligning synergies will be interesting to follow. Opening up new stores and hiring employees
can be expensive, but closing plans and layoffs are expensive too.
Source One's Office Supplies category management experts will be at ISM2016, where Source One is the exclusive sponsor of the Exec IN forum. Want to save on registration costs to attend this landmark event? Learn more over at SourceOneInc.Com.
Source One's Office Supplies category management experts will be at ISM2016, where Source One is the exclusive sponsor of the Exec IN forum. Want to save on registration costs to attend this landmark event? Learn more over at SourceOneInc.Com.
Post A Comment:
0 comments so far,add yours