Staples recently announced the
plan to purchase its biggest competitor Office Depot. What does this mean for
business customers? Well, there has been an uproar where customers are now
concerned the potential merger will create a monopoly resulting in increased
pricing and will have a significant impact on the office supply commodity. Is
it possible? Yes. Is it likely? I do not think so.
The office supply space has
become more competitive in recent years allowing regional players to compete
and become more relevant. Also, Staples (and Office Depot) is looking to not
only expand their customer base, but their service offering in more than basic
office supplies. Staples has become less focused on selling office supplies but
rather growing in areas like print management and copy services, technology,
water & coffee services, and janitorial services and other facilities
maintenance products, just to name a few.
One of the reasons for this is
that some businesses are not only shifting to a paperless or lower desktop
printer demand environment, but are looking for a one-stop shop for business
process needs. Staples would like to be a partner with its customers and to be
considered for more than just pens and pencils. This allows customers to not
only consolidate their business needs efficiently, but reduce invoicing,
account support and contacts, and have additional leverage in negotiating
contracts and incentives with one supplier.
As I mentioned, competition is
continuing to grow in the office supply arena not only by typical office supply
companies. Retailers like Amazon or bigger stores like Target, Wal-Mart, and
even Sam’s Club or BJ’s have these products available. You can basically buy
these goods anywhere you shop today. They are not always price competitive, and
I do not think Staples is at risk for losing purchases, but it continues to
drive rivalry in this commodity. On the other side, where business customers
shop Amazon for other technology merchandise, Staples can be considered if they
expand their product line and are more cost effective.
Another thought is that although
Staples is at the top of their game, merging with Office Depot will allow them
to expand to customers in rural areas where Office Depot may be prevalent and
have a more enticing domestic reach…or expanding its global reach. They still
have a far way to go compared to Amazon, but it is probably something in their
pipeline especially if the merger is approved and they have the financial
backing to support infrastructure changes.
The Federal Trade Commission (FTC) is a long way off from approving the merger especially now with the American Postal Workers Union putting up a fight. I would encourage my business customers not to run away yet but rather see what the decision is, talk to your account reps to gain more conclusive insight and, consider growing the business with these companies. Also, consider: do you even use all of the supplies you purchase every year? Are there other things you could be doing to reduce your supply expense? Take a breath, take a step back. Place everything within its larger context - it will be OK.
This article seems to possess a bias. Clearly, Staples will hold the monopoly on bulk office supplies. The vast majority of businesses purchase their supplies from Office Depot, Office Max, and Staples. Office Depot merged last year with Office Max so that it could compete with Staples. Through this acquisition Staples is essentially purchasing it's last two competitors (Office Max and Office Depot). Ethically, this shouldn't be approved. However, we all know ethics is a thin concept in the U.S. Business add Finance sectors.
ReplyDeleteI completely agree with the anonymous post above!!!!
ReplyDelete