a "fish farm" in land-locked Iowa dedicated to raising barramundi fish.
Despite the obvious challenges, this site seems to hold some advantage for the company. The source did admit that running a fishery on land requires 15,000 gallons of water a day, at least at the VeroBlue location. What's more, as consumer tastes have drifted to organic and free-range farming practices, the idea of fish culled from such a facility rather than the Pacific Ocean may seem unappetizing.
Against these arguments are some powerful pros. According to the article, the barramundi fish don't receive any antibiotics and require less food than salmon. Even if this particular breed hasn't caught in with the mainstream yet, some food-world influencers could, thereby increasing demand.
Iowa already has a strong farming culture, which could provide a surprisingly good background for the new fish tanks. If other meat producers learn to see fish farmers as an add--on to their existing operations, it could start a new trend for other companies to follow.
Barramundi may be waiting in the wings, but these land-farming practices could also work for the ever-popular salmon. In 2015, National Geographic wrote about "the fish farm of the future" in British Columbia. This referred to the Kuterra farm, a large indoor pool owned by the Namgis First Nation and perhaps setting a standard for large-scale, sustainable indoor fish farming.
Kuterra spokeswoman Jo Mrozewski told the source that the facility allows for better environmental management than would happen in the wild.
"The one word that best describes what we're doing here is 'control,'" Mrozewski said. "You control the environment, you control the growth parameters. You can control so many things because you're not exposed to the vagaries of nature."
At the time of writing, Kuterra hadn't actually made a profit yet, despite securing millions in funding.
The need for smart sourcing
Like many other industries, seafood shows us the importance of strategic sourcing. In addition to the already mentioned challenges, the following issues will also probably continue to impact seafood suppliers:
- Authenticity: In the fishing industry, it's not uncommon for catches to vary wildly. Mislabeled food can also be an issue. The 2015 Future of Fish report mentioned the unpredictability that fishermen face all the time due to environmental factors, but there's also mislabeling of fish to be aware of.
- Sustainability: Keeping these farms not just operational but environmentally stable will also require companies to invest in some of the green supply chain elements that other businesses are paying attention to.
- Worldwide presence: The same Future of Fish report also looked at the different attributes of supply chains around the world, from the lobster fisheries in Mexico to Indonesian tuna. Interactions between these spheres could be major challenges to businesses trying to maintain strength.