Source One Round Up: November 20, 2015
Here's a look at where Source One experts have been featured this week!
Marketing: It's Time to Give Procurement a Seat
Of the many trends occurring in marketing and advertising, none compared to tremendous number of agency reviews. However, an agency review isn't a decision made overnight and stems from the need to drive further value from the client-agency relationship.Enter the role of procurement. This week Source One's Marketing pundit and Project Analyst Peter Portanova explains why marketing and procurement need to work together to get the most bang for a company's marketing bucks. These two departments don't need to be enemies and Peter breaks down how both core competencies can be leveraged for an impactful win.