In order for procurement professionals to keep their businesses at the top of their game, it is critical that they remain aware of emerging trends. However, marketing procurement departments are often faced with a lack of time and resources that make it difficult to take advantage of emerging trends. Combine this with the gamut of information that is available both on the internet and in print, and uncovering reliable resources can quickly become an arduous task. In order to help sift through the information overload and stay ahead of the marketing curve, Source One's team of expert marketing professionals has put together a list of reputable sources aimed at helping procurement professionals identify emerging trends in the marketing and advertising industry.

Advertising Age, also known as Ad Age, is great resource that provides a breadth of information, whitepapers, blogs, and literature for procurement marketing professionals. Originally started as a magazine, this news publication now offers content spanning a variety of digital platforms including, weekly e-mail newsletters, video content, podcasts, and an iPhone app, in addition to their weekly printed content.

American Marketing Assoc.
The American Marketing Association is another great resource that offers a plethora of information. As the largest marketing association in the world, they are a trusted source that marketing professionals can utilize to find credible and relevant information, knowledge, and tools. Additionally, the AMA offers a resource library featuring the latest marketing news and content and is a great tool for helping marketing professional stay in tune with latest industry trends.

Another reliable source of information from the marketing, media, and agency industry can be found at AdWeek. AdWeek details the latest news and insights covering everything from global campaigns, trending new accounts, client and agency relationships as well as high profile accounts. Additionally, AdWeek also publishes an interesting blog, "AdFreak" the covers topics relating to advertising and modern pop culture.

Industry Blogs
Blogs can also be a great resource for helping procurement marketing professionals indentify industry trends.  "Marketing Math", established by Advertising Audit & Risk Management group (AARM), is a blog aimed at delivering information on agency network performance and marketing accountability, along with the associated risks and rewards. This blog aims at creating an open environment for advertisers that encourages discussion and idea sharing in order to help boost marketing ROI.

As we work to stay atop of the market to better assist our clients as we source their marketing category with them, a pipeline of sources like the above provide the tertiary market intelligence needed to round out our own volumes of proprietary information and allow us to guide our clients to the most-informed decisions. As you source your marketing category, sources like the above can provide insight beyond what can normally be found in traditional sources.

If you'd like to know more about sourcing your marketing categories, visit or give us a call!

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