It was just recently that I had
the opportunity to share some insights on this topic at an event in Chicago. It
wasn’t really much of a surprise that nearshoring trends and practices are
becoming more attractive to the manufacturing community in the United States,
but what amazed me was that despite the rapid growth in the Mexican market, a
lot of companies still struggle to find the right suppliers and develop the
adequate partnerships to sustain a successful nearshore operation. Our
experience has taught us that there are still many important considerations
that cannot be taken from granted when undertaking these efforts. Therefore, I
wanted to share the top three questions I was asked during the event along with
simplified yet illustrative responses that summarize our experience:
1)
How is the supplier base in Mexico today
different from what it was a few years back?
ü
The maquiladora environment is changing and
identifying suppliers in Mexico in a contract manufacturing capacity is
becoming more and more relevant. New taxation requirements are reshaping the
landscape.
ü
The Automotive and Aerospace industries are
driving the phenomena by developing manufacturing clusters that generate
collateral business to tiered suppliers and foster a competitive environment,
which is developing at an increasingly fast pace.
2)
What are the challenges in identifying suppliers
in Mexico these days?
ü
Suppliers in Mexico weren’t prepared to hone on
the business potential and therefore are still hard to find – Regional
databases are limited (with only Promexico supporting the effort from a
federal, regional and local basis) and private databases are scarce and often expensive.
ü
Suppliers are not used to advertise themselves
and don’t know how to do it effectively, many of the struggle to attack the
market without adequate platforms.
ü
Certain industries are restricted as new
antidumping practices are imposed on certain commodity groups (metals
predominantly).
3)
How should we address those challenges to
successfully develop a robust and sustainable supplier base?
ü
Supplier communications are still extremely
involved – face to face discussions or at minimum over the phone interactions are
required. E-mail does not suffice.
ü
Opportunities should be clearly stated to
suppliers upfront – from a business and revenue standpoint as well as a
relationship and expectations basis. Mexican suppliers build trust based on
interactions.
ü
Collaborate with agencies and institutions at a
government level. Promexico’s capabilities may be serve as a great resource.
Complementing those efforts with professional assistance will support a
smoother process and effective transition.
While these questions may not cover
it all, they do provide a summary of the foundation needed to start thinking
about a successful initiative. If your company is expecting or evaluating a nearshoring
effort for 2016 understanding that the Mexican landscape is evolving rapidly
and knowing that there are tools and mechanisms to navigate it efficiently is
the first steps towards devising an adequate strategy. Every initiative will be
different, and efforts need to be properly targeted and aligned with the corporate
objectives as challenges must be anticipated.
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