Earlier this year, Source One’s marketing sourcing team developed a three-part series covering the marketing services decoupling debate itself, its history, and some pros and cons. Although centralizing a supply base and consolidating wherever possible delivers cost and supplier relationship management benefits, it is helpful when analyzing spend categories to be able to separate certain services to increase visibility into quality and cost. Thus, the decoupling debate begins.

Usually, sourcing professionals are concerned with identifying cost savings opportunities and marketers are expected to always be aware of the latest trends in their field in order to stay ahead or keep up with competition. However, if executed properly, decoupling is a strategy that can accommodate both parties. Learn more about some different decoupling viewpoints from this infographic and decide where you stand in the debate.

To learn more about Source One’s marketing/advertising sourcing offering, visit our Strategic Sourcing Marketing Services webpage and learn how Source One can help you increase agency value.
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