The gadget, which is reportedly scheduled to be released in the second or third quarter of 2013, is anticipated to sell for between $100 and $200. The low price point makes it a potential top competitor for rival Apple's iPhone. Amazon has been a vocal proponent of keeping its costs of manufacturing low to ensure its devices are available to consumers at affordable prices.
The report revealed that the initial production was for only 5 million devices, indicating that the company may be hesitant to break into the smartphone market with a huge release. However, several sources report that if the device is anything like Amazon's wildly popular Kindle tablets and e-readers, it can be expected to perform well with consumers.
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