This blog post is brought to us by MRA Global Sourcing.
Effective management teams strive to be as authentic and
transparent as possible and avoid doing one thing and saying or meaning another
at all costs. By ensuring your company
isn’t sending mixed signals, especially during the hiring and recruiting
process, you prevent talented candidates from having a negative first impression
about your organization’s brand and values. It’s important to be aware during
this introduction period of ways you could unintentionally send conflicting
messages that would turn away potential employees.
Ultimately, you want the interview process to reveal if
there is a mutual fit between both the candidate and hiring company. Candidates
seek tangible insight during interviews, such as how the employer responds to
specific questions, inconsistencies between interviewers, and details of the
position that are emphasized compared to those that are discounted. For the
company, their focus is more about the personal details of the candidate, how
they would fit in the company’s culture and the type of impression they leave.
The interviewer is already aware the candidate has a majority of the required
skills necessary to fill the role and uses the meeting as an opportunity to
gain an idea of how they can fit into the company beyond their position.
While the executive, managerial and professional labor market
continue to be candidate-driven, it’s important for employers to consider the
crucial first impression they leave on prospective employees. “Businesses need
to think about the interview process as a key player in their strategy for
communicating their brand and company culture,” advises says Naseem Malik,
Managing Partner of MRA Global. “With sites like Glassdoor, it’s easier for
applicants to share their experiences with other prospects, and organizations
have to ensure that those responses mirror the way they conduct business.”
Review your organization’s hiring practices and consider
these four common mistakes that might contradict your mission, values, and
business goals.
1. Don’t claim your company is cutting-edge during
an interview
Even with a progressive reputation, an unorganized, rocky
interview process will be fast to give candidates the opposite idea about your
company. It’s important to revise the interviewing process to meet the needs of
today’s applicant pool. While one-on-one interviews are traditional, they might
not get to the bottom line of how the candidate can be valuable to your
company. Team interviews that have candidates participate in brainstorming or
planning meetings can be more insightful for details of the applicant’s
personality beyond what their resume reveals and in turn is more efficient for
your organization.
2. Take caution in hiring for new roles with
responsibilities that clash
The needs of every organization can vary, but combining them
all into one role can hinder the productivity of the employee responsible for
filling the position. Creating new positions can benefit your company, but Recruiterbox
claims that this is a common mistake for that process, and while it is normal
for employees to have multiple responsibilities, it’s crucial these don’t
require them to be unfocused in their role by trying to juggle too many
different tasks.
3.
If your company values speed, be efficient in
bringing on new talent
There is a snowball effect on the rest of the company when
hiring managers elongate the process and fail to replace roles in an efficient
time frame. Other employees can be unhappy with management and waiting too long
to hire can have a negative effect on your company culture and revenue. It’s a
turn off for top talent to see a company that doesn’t seem eager to have them
on-board and can give them an impression that management is unorganized. It’ll
prove beneficial to begin seeking talent even before the position is empty.
4. Value your company brand without
lacking on recruiting
Be careful about revealing details that seem minor but could
lead to a negative interpretation of your company. This includes contacting
candidates when you tell them you will, not months later, and staying in touch
with an applicant to make sure they know where they stand. Ensure candidates
know you value their time and talent. On the other hand, if you are having
trouble recruiting to begin with, consider partnering with a recruitment firm
to gain access to strong candidates in your industry.
Every organization has a unique approach to the interviewing
process that fits the needs of their company, but regardless the process should
leave candidates feeling the experience was a positive one. “Ensure your hiring
team is on the same page and implement efficient practices to reduce the chance
of being unorganized in communicating with candidates that’s damaging to the
company’s brand,” Malik says, "this way, the interview can be more than just a
method of qualifying new hires, but also an opportunity to showcase your
organization as a quality workplace."
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