Source One Round Up: July 31,2015
Here's a look at where Source One experts have been featured this week!
While some may believe direct mail campaigns have gone out of style, industry trends indicate quite the opposite. According to data from the Direct Marketing Association Statistical Fact Book, the cost to generate a qualified sales lead was roughly $4 less with direct mail than email. But, before you jump right into a direct marketing campaign, Senior Project Analyst Megan Connell shares her knowledge on the core components of a direct mail program and strategies for managing these costs.