
The internet and social
media have opened consumers’ as well as businesses’ eyes to social causes.
However, is their concern substantial enough to alter their buying habits?
Whether you are targeting consumers or other businesses, there is likely to be
a difference between what people say they would do, and what
they act on in reality. The “Key Priorities for Ethical Supply Chains” report
from Software Advice–a website
that offers free reviews of supply chain management software–presents some
surprising details surrounding the debate.
The key takeaways from
the report reveal that of the respondents studied, the majority claimed they
would pay 27 percent more for a product that is normally $100 if ethical labor
and materials were used in its production. Also, the consumers sought were
split on which factor would most convince them to buy from a firm: improved
working conditions, community involvement, or environmental efforts. Overall,
according to a poll of recent ethical priorities, consumers said they would pay
more for ethically made products, without hesitation.
Although the survey was
targeted to consumers, there are many parallels when considering B2B suppliers
as well. Organizations going through the strategic sourcing process might
consider this factor enough to make it a key point within their score carding.
Potential clients might be willing to pay more money knowing their products
were made ethically, and therefore companies are able to offset the increased
prices from their ethical manufacturing suppliers. Ultimately, ethical supply
chains can enhance an organization’s:
Vision and Goals: Since specific objectives allow an organization
to strive toward a common goal, it is the first step in accomplishing and
advancing a company’s mission. In terms of ethics, when an organization forms
their expectations, they also decide how they will define their core ethical
values and how those principles will be integrated into operations. When supply
chain ethics are involved in a business’ foundation, they open up the door to
eliminate labor associated with unfair payment levels, but also sustainable
supplier relationships through ensuring partners that they will undergo their
agreements with integrity and trust.
Leadership: Objectives supporting a socially responsible
supply chain are a component of an ethical business’ appeal; however, it is the
leadership who serve as a vehicle of those principles that allow the true
transfusion of the values. Leadership is enhanced through an ethical supply
chain because when an organization is assessed from the top, the leaders held
accountable for promoting ethics will trickle down this behavior. These ideals
are extended to legal compliance and other regulatory areas critical to the
success of an organization.
Infrastructure: An organization structures their ethics and
integrity function hand in hand with their core business so that it can move
forward with its goals in social responsibility, but also the organization’s
mission. As an ethical supply chain becomes a goal, organizational frameworks
allow for transparency in processes and there becomes a clear road to
accomplish goals involving ethically sourced materials/services, but also other
business objectives.
Legal Compliance: With a strongly enforced set of policies
and rules, the legal guidelines for an organization’s supply chain ethics
systems can be formed. This category assesses the internal framework that
provides the floor for ethical behavior—extending into external applications
which can help the organization adhere to business law.
Whether you are
servicing goods or services to businesses or consumers, it is no longer an
option to overlook the intricacies of your supply chain if market
competitiveness is a goal. With organizational goals and involvement of press
and investors factoring into a company’s future outlook, the most potential can
be granted through an ethical supply chain supporting operations.
This
article was originally published on My
Purchasing Center™ as a guest blog contribution. My Purchasing Center™ is a
website designed to provide the essential information required by purchasing
and procurement management professionals to keep their companies competitive in
a dynamic global marketplace. The original article can be viewed here.
Sources referenced:
Image
courtesy of allportcargoservices.com
Love this article! The influence of social media demands a higher standard of ethics and transparency, and can only benefit the industry as a whole. Thanks for posting this :)
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