Master of business efficiency, Disney aims to reduce wait times at its theme parks For most families, a trip to Disney World in Orlando, Florida is a right of passage. However, many also complain about the long lines that they have to endure at their theme parks. To improve the efficiency of its theme parks, Disney not only employs people to expedite waiting times, but also constantly works to improve those systems.

Disney World handles 30 million people every year and the holiday season marks the busiest time of the year for the park. Located under Cinderella's castle, a team is assembled that endeavors to cut wait times for the increasingly impatient visitors to its iconic parks. Using advancements in technology, Disney's workers aim to spot gridlock even before it forms and fix any fledgling jams.

Using a color-coded system, engineers are privy to wait times at various attractions and swiftly adjust to ever-changing wait times. Say, for example, a ride goes from flashing green to yellow, engineers might respond by alerting managers to launch more ride carts, according to the New York Times. Moreover, the command center has an eye on restaurants and all areas of the park and can easily inform managers to open another cashier or start a parade that guides visitors to a less-crowded space. Phil Holmes, vice president for the Magic Kingdom, asserts that these sorts of "moments add up until they collectively help the entire park."

Disney affirms that in the past, visitors were able to ride an average of nine rides a day at the Magic Kingdom because of wait times, but because of its efficiency measures, that number has risen to 10, a victory for the company. According to Holmes, with the greater efficiency, Disney hopes those same customers spend more money and drive up revenue: "If we can also increase the average number of shop or restaurant visits, that’s a huge win for us."
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