Morrisons working on supply chain efficiencyUK supermarket chain Morrisons has released its interim results for the first half of its financial year, and the report details the retailer's efforts to increase supply chain efficiency.

Like many other businesses, Morrisons recognizes the importance of an efficient, simple and effective supply chain in order to provide its customers with the lowest prices and remain competitive against the UK's other major grocers, reports Supply Chain Analysis.

"Over the past six months I have spent time getting to know this great business and its people," said Morrisons' new CEO, Dalton Phillips. "Three observations stand out: Morrisons is a world class retailer; it has real and positive differences in its fresh offer, food production and craft skills; and there are many opportunities ahead to drive our topline, increase efficiencies in the business and to capture growth. Today we are outlining plans to build on our strengths and generate profitable growth."

Since Dalton assumed the position of CEO, Morrisons' turnerover has increased 9.1 percent, underlying profits before taxes have risen 14 percent and the company has begun to move into the online space by launching an ecommerce platform to allow users to shop for groceries from their computers.
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