Kellogg, which like other food manufacturers has raised prices over recent quarters to help offset elevated prices for fuel and ingredients, also reportedly lowered its earnings guidance, while shares dropped 7 percent during premarket trading.
Specifically, the company pointed to costs associated with efforts to improve its supply chain as hurting the net income by 8 percentage points. John Bryant, the chief executive officer of the cereal maker, noted that such upgrades would likely take a number of years, but would "improve the infrastructure and drive reliability and capability" of Kellogg.
In North America, revenue increased 4 percent during the quarter, but sales of the cereal came up flat, according to the news source. Internationally, revenue jumped 7 percent, with Latin America particularly strong.
Reuters reports Kellogg said it plans to spend an extra $70 million during the second half of 2011 in order to improve manufacturing.
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