Clear Channel Radio recently found out that a company’s reputation is extremely important, and a tarnished one can definitely impact a company’s bottom line. Popular and controversial radio personality, Tarsha “Jonesy” Jones, was fired from her Philadelphia morning show on “Power 99” according to the Philadelphia Daily News. This came in the wake of two separate lawsuits against Jones and parent company, Clear Channel Radio.

In a separate article by the Philadelphia Daily News, they reported that in early October, there was a fight between teenage girls in the Philadelphia area, where allegedly, one of their mothers had physically assaulted one of the girls. The lawsuits states that on October 14th, Jones defamed Philadelphia businesswoman, Tracey Parson, after callers called into the morning show mistakenly identifying her as the mother engaged in the fight between the teenage girls. As a result of this, she claims that she lost business after parents pulled their children out of the four Kiddie Kare daycare centers that she owns in the city. The lawsuit triggered Clear Channel’s decision to terminate Jones

This is not the first time that Jones, also known as “Miss Jones”, had been fired from a radio show. In 2004, she was suspended and later fired from a radio show in New York, after her morning show aired a song that made fun of the Tsunami tragedy in 2004. She was also fired from rival Philadelphia radio station in 2008, after her comments had created problems for the station. With all this surrounding the self-proclaiming “controversial diva of radio”, it’s hard to imagine which radio station would be the next to take on such a liability. The presence of Miss Jones on their disc jockey list could be potentially lucrative, but all that is a non-factor if her negative reputation overshadows the dollar signs.
This is the same with sourcing initiatives. When going to market, the main goal is to find a company that overall can create cost savings for your client, but the reputation of a company must also be taken into consideration. For instance, if a construction company is seeking a new supplier that could provide materials significantly cheaper than its current supplier, it would seem like a no-brainer to switch over to the new supplier. However, if the new supplier is known for having material of bad quality, poor customer services practices, or even missed deliveries, the construction company would be more inclined not to switch over their business. Yes, in terms of money, the construction company would be saving a lot, but the faulty products and bad reputation of the new supplier poses a huge risk to the company that surely outweighs the cash savings. By using defective materials or having to push back the finish dates of projects, the construction company is not adequately fulfilling service level requirements and is in jeopardy of being sued, which in turn, would more than likely negatively affect its reputation and decrease business and sales.

Reputation is everything. It is a crucial factor, whether you are the “controversial diva of radio” or a supplier trying to gain new business. Companies must be aware of this in order to ensure their own good reputation.
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Victoria Baston

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