ABC Fine Wine & Spirits to improve customer experience, supply chainRecently, ABC Fine Wine & Spirits announced plans to expand its wine selection and provide a better shopping experience for its customers, in part by optimizing its supply chain.

ABC is America's largest private alcohol retailer. It boasts nearly 150 locations, 1400 employees, a private delivery fleet, a 200,000-square-foot distribution center and an internet warehouse. Now, ABC will begin offering increased services, including gourmet foods, gift baskets, hand-rolled cigars, high-end spirits and even rentable wine vaults, in addition to larger stores and a greater selection of alcoholic beverages.

To deal with the anticipated increase in traffic, the beverage retailer is working on its supply chain.

"It was easy to handle just a few thousand SKUs without an optimized system, but when it goes from 2,000 to 6,000 items it gets tougher to manage," explained Joe Hults, distribution center IT and support manager for ABC Fine Wine & Spirits. "You have to have a more holistic view of inventory and new structures to support all phases of your operation." 
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