The criticism to Apple’s new iPhone 7 and wireless Airpod headphones is a classic example of how new or innovative technology is initially perceived. New technology is often faced with complaints of inconvenience and disruption. These concerns are also typically the very reason companies are reluctant to actively look into migrating to new technology. Information Technology (IT) and Telecom services particularly face the grunt of this backlash. Contrarily, companies fail to realize that the outdated technology currently in place can actually be holding the company back in several ways.

The constantly evolving technologies available in the IT and Telecom realm present numerous opportunities for cost reduction. IT and Telecom architecture optimization through the use of technologies and services like Unified Communications and SIP allow for consolidation of equipment and services and central management of networks. Multiple older communications systems can be consolidated into a single, integrated platform and there are options available for deployment of voice and data communications enterprise wide without the need for traditional hardware at each site; all resulting in cost savings. New technologies and services also offer the opportunity to improve business process efficiencies, cutting both the time and labor spent on communications-based tasks and eliminating the communications-based delays, duplication, and rework in business processes.

As your organization continues to grow and change, it is also imperative to have the flexibility to easily respond to evolving requirements. Unified Communications includes individual platforms that are customized for the correct fit of an organization, at the current time, but can also be easily grown or reduced to fit changing business needs. Implementation of SIP allows for prioritization for different types of traffic (e.g. voice, video or data) which can be adjusted based on unique business needs.  The improved efficiency and scalability available through new technology services like Unified Communications and SIP are simply not available in legacy equipment and may be holding your organization from operating optimally.


It is most important to first gain organization buy-in in order to ease some of the primary concerns your organization may be faced with while exploring new technologies. Understanding how the new technology will best benefit everyone will allow you to properly educate those involved on the benefits and aid in gaining buy-in. There are also abundant resources available for outsourcing any specialized expertise required, if lack of resources is a primary concern within your organization. While the options available can be overwhelming, talking to an telecommunications expert can help you identify where upgrades are needed and how to do so cost effectively.
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Iyana Lester

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