Source One Round Up: May 27, 2016

Here's a look at where Source One's cost reduction
 experts have been featured this week!


When Investing in Marketing Means Investing in Technology
In today’s data-centric environment, companies are constantly looking for data to drive business decisions. It comes as no surprise that marketing platforms are a major tool for gathering consumer data to better target consumers with relative marketing campaigns. As more organizations invest in marketing technologies such as Customer Loyalty Program platforms, Marketing and IT departments need to unite, with the help of procurement to invest in the right tools that can be properly integrated with existing systems. This week, Source One Senior Project Analyst, Liz Skipor pulls from her experience helping companies strategically source Customer Loyalty Program platform providers to share how investing in marketing technologies goes well beyond marketing stakeholders. She explains the criticality of including IT stakeholders throughout the process to ensure the success of the program. 

Managing the Cloud
Everywhere you look in the IT space, the focus seems to always been on cloud platforms. While many companies are reaping the rewards of the cloud (such as cost savings, and agility), governance is a critical component to success. This week, Source One IT analyst, Maria Liesen shares advice for establishing the proper "red tape" for reducing costs. 

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