|Image courtesy of Dan-Dare.org|
More and more, subscription services like Netflix and Amazon Prime are becoming viewed as competitors to traditional media companies, primarily the studios that are leasing their content to them. This leads to reluctance among traditional media companies to sell their content, or at the very least, reluctance to lease the content at a reasonable price. At the same time, television/film studios do enjoy the extra income and exposure from these large media distribution companies. But the added exposure has not meant that media companies are not trying to squeeze every dollar out of the streaming services that they can. Netflix recently ended their contract with Viacom over pricing disputes. Although Viacom represents a large pool of television and film media, Netflix did not feel Viacom’s content was worth the asking price. Weeks later, Viacom and Amazon reached a deal to allow for streaming of Viacom content through Amazon Prime, at a much lower asking price than Netflix.