Online shoppers seek efficient retail supply chain

Those who shop on the web are concerned about the supply chain efficiency of the retailers they purchase from. According to a new survey by cloud and web application monitoring software provider Monitis, more than half of those who shop via the web on a frequent basis have canceled a purchase due to problems in the supply chain.

The results of the survey indicated that 56 percent of shoppers who spent more than two hours per week shopping online decided to rescind an order because of an error or slow response time from the company.

As one of the largest online shopping days of the year, Cyber Monday, approaches, it may be important for merchants to step up their customer service and efficiency to ensure no orders are canceled after a purchase has been made. This is especially important because customer loyalty is uncommon for those who frequently shop online. Seventy-four percent of those surveyed would make their purchases from a different vendor if they found that retailer offered a better user experience.

With the holiday shopping season fast approaching, merchants may find they need to increase their retail logistics in order to get purchases to their customers in a more timely and efficient manner, as to not lose orders and future sales.