Coca-Cola to focus on women in its supply chainCoca-Cola plans to emphasize women in its supply chain by doubling the number of women entrepreneurs with whom it works in the next 10 years.

Coca-Cola CEO Muhtar Kent said the company's goal is to "empower" five million women by 2020 through its global supply and distribution system, the Atlanta Journal-Constitution reports. In particular, Coca-Cola wants to grow its network of African "micro distribution centers" - an independent network of individuals who sell the company's products to retailers, often using pushcarts and bicycles - by encouraging women to take part in the entrepreneurial system.

"We need to increase awareness that better societies can be created as a result of empowering women," said Kent.

Coca-Cola's business model relies on thousands of small-scale distributors and retailers, many of whom are female. So far, the company says it is on track to meet the ambitious goal it announced at last year's Clinton Global Initiative to ensure that half of all new micro-distribution centers would be run by women, the paper reports.

At this year's Clinton Global Initiative, more than 300 companies have already pledged more than $2.5 billion to helping charitable causes in developing and industrialized nations around the world. 
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